• Built media services for reel upload using MinIO/Cloudinary, with video processing (HLS) and thumbnail generation.

• Developed reel services including CRUD operations, mandatory product tagging, and publishing workflows.

• Implemented a feed service with infinite scrolling, Redis caching, and rule-based ranking for better user experience.

• Created order services to manage order lifecycle, integrating with Spring Boot payment APIs for checkout and status updates.

• Contributed to the buyer dashboard by enabling order history, receipts, and engagement features like likes, comments, and follows.